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Fair and transparent clothing and underwear production

Production location Germany


The parts of the collection that make it possible are produced by a family business in Germany, where textile craftsmanship has its origins. This traditional company is still one of the few that has survived in Germany.

From the design of the linen, to the fabric production, to the packaging, this company still manages and produces in a fully integrated way. With over 135 years of experience, a high quality standard is guaranteed there with Oeko Tex® Standard 100, Peta Approved Vegan, Fairtrade, BSCI, Ad Blue-Clean Advantage and GOTS standards, as well as perfect fit and durability. In addition to fair, transparent and sustainable production, people come first there.

The fabrics are manufactured and dyed in the company. Cutting is also done in-house. The pieces in our collection are then sewn in the company's own factories in Romania and Croatia.



Production location Hong Kong / South China


Sustainable lingerie: Made in China - how it fits together


We need many components for our high-quality annvi lingerie. Sourcing them in Europe alone would mean having them delivered from different countries. As you may already know, organic cotton is mainly grown in Asia. To produce the fabrics in Germany, the yarn has to be imported from other countries. This results in long transport routes. We would do without air transport, but transport by lorry also causes CO² emissions. South China, on the other hand, saves us considerable distances, as we source all materials from neighboring factories. In particular, our main materials come from a textile manufacturer who specializes in sustainable and resource-saving production processes and uses advanced technologies. This results in very short distances. We also have the opportunity to place small quantities here, thus avoiding overproduction. Fair and environmentally friendly standards are strictly adhered to at the production facility in southern China.

As conditions in garment and textile production should improve worldwide, we have chosen both production routes - Asia & Europe. Below you will get an insight into the factories and our lingerie production.

Here you can find interesting articles about sustainable garment production:
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Why we need „Made in China" to change the fashion world!
Organic clothing „Made in China"?!
Made in Europe.....sure




The family business we work with in Hong Kong has years of experience in the production of lingerie. The first factory was founded in 1954, and since around 1970 they have mainly been producing lingerie. The office is in Hong Kong and the factory is in Mainland China, about two hours away from Hong Kong.

We produce in this company because the employees have been working there for many years and have acquired a lot of knowledge and experience during this time. This in turn has a positive effect on our product. The workers are also paid fairly. Many factories in Hong Kong have to close due to the global low-wage price war. As a result, many jobs are lost, and with them the expertise and knowledge of the lingerie industry in southern China that has been built up over decades.

The accessories, the recycled and sustainable fabrics and laces are also sourced from a neighboring factory located in the same town. This factory specializes in using environmentally friendly processes in fabric and lace production. All materials as well as dyes and chemicals are certified according to Oeko Tex® Standard 100.

The factory always adheres to the core concept of „green orientation". It follows the principle of sustainable production, strives to create an ecological civilization, considers the perfect combination of economic and social benefits and actively assumes social responsibility. New energies and technologies are used. The factories strive to achieve the ultimate goal of energy saving and emission reduction for each and every fabric produced.

The factories hold the Recycled Claim Standard (RCS), Global Recycled Standard (GRS), Organic Content Standard (OCS) 2.0 Oeko Tex® Standard 100, BSCI and Astra certifications, and are working to continue to meet important environmental and quality standards.

Here you can find all the information about the environmental and quality seals
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Own water resource management system


Two water treatment plants are located in the factory. One plant is responsible for the treatment and purification of industrial and domestic waste water, the other for the treatment of waste water after dyeing and finishing of fabrics.


Power generation with solar energy


In six buildings with a total area of 23,000 m², 7,200 solar batteries were installed. Each panel capacity is 250 W and the total capacity is 1.8 MW. During the total product life of 25 years, approximately 42 million kWh of electricity can be generated, reducing approximately 42,000 tons of CO² emissions.

We want to reward, promote and support the efforts of the factory owners and the long road to certification in the long term. Because China in particular needs support and confidence that this path is worthwhile and that the factories can survive in the future even with higher wage costs and production costs. Especially where social grievances exist, minimum standards should be introduced. In the long run, this improves conditions in the factories and drives change in the textile and garment industry there. The more production facilities do this worldwide, the more sustainable the entire textile industry becomes!

This type of production does involve the long transport route to Germany, but that is why we make sure to choose logistics service providers with more environmentally conscious means of transport. We rely on the railways for transport. Because with only 5 % of the emissions of an aeroplane, rail is unbeatably environmentally friendly. Compared to sea freight, rail transport causes a third less CO² emissions.
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